Two days before CoverGirl, the NFL’s “official beauty partner,” was forced to respond to the league’s handling of the Ray Rice case, I helped three girls on the internet find concealer to cover up their bruises and self-harm scars. I often write about beauty and makeup, and sometimes women will email me and ask me in private how to help. I usually send them a list of concealers and resources every time—resources that I know work because I’ve used them before. There’s been some discussion about the complexities of the beauty industry’s relationship to abuse, especially on Jezebel, and much of it is linked to CoverGirl. But not much of it focuses on the complexities of shame and visibility speaking from the side of the abused.