All of this encourages girls to constantly strive to meet an arbitrary standard of attractiveness that fuels multiple industries (dieting and cosmetics, primarily) while reminding them that their job is to be appealing to men but never to admit that they’re trying to be good-looking for men, and never admit that they look good – especially if they’re not skinny or white. It creates a maelstrom of unhealthy attitudes about girls’ bodies and sexuality. Girls must be all things: attractive and unknowing, winking about sex and flaunting their sexuality but never expressing desire or – worse – actually having sex, and presenting their bodies as sexually available while deriding those girls whose sex lives are more active than their own. They must do all this while being straight, slender and white and preferably blonde or they’re not really even in the game to begin with.